WANT MORE LEADS AND SALES? PUT AI TO WORK FOR YOUR BUSINESS.
AI Powered Google Ads Mastery
AI can help build your campaign. But can you tell if it's right? In 28 days, go from complete beginner to building three complete Google Ads campaigns (Search, Performance Max and Demand Gen), from research to launch to optimisation. Use AI at every step, always following one rule: AI suggests, you verify, real Google Ads data decides.
9+ hours
Beginner to Intermediate
English
Certificate
3 Campaign Types
101 Practical AI Prompts
Search + Performance Max + Demand Gen
Keywords, Bidding & Budgets
What you'll learn
Understand the metrics behind every campaign, traced through a real ₹10,000 example
Build a complete advertising brief for your business with an AI interview
Understand customer psychology and the four types of search intent
Research competitors with the Google Ads Transparency Center, and know the difference between real data and estimates from SpyFu and Semrush
Audit your landing page before spending on ads
Set up conversion tracking: native tag vs GA4 import, primary vs secondary conversions, and Enhanced Conversions
Research keywords in Google Keyword Planner, and master match types and negative keywords
Structure ad groups and write Responsive Search Ads within character limits
Add sitelinks, callouts and structured snippets
Choose budgets, bid strategies and targeting
Build Performance Max asset groups with images, video and audience signals, and understand what you control vs what Google's AI controls
Create Demand Gen campaigns that create demand, not just capture it
Run a pre-launch audit and launch each campaign
Manage the first 7 days and the learning phase
Use the Search Terms report and AI to find wasted spend
Diagnose underperforming campaigns with a 6-question Performance Doctor method
Reallocate budget across campaigns and scale what works
Build a 30-day optimisation plan
Course content
28 sections · 40 lessons · 19h 45m total
Day 1: Welcome — Google Ads Without the Confusion4 lessons · 40 min
Your 28-day roadmap10 min
AI suggests, you verify, data decides10 min
The metrics behind every campaign10 min
A ₹10,000 campaign traced through10 min
Day 2: Build Your AI Business Advertising Brief3 lessons · 40 min
Why the brief matters most14 min
What a complete brief covers13 min
Let AI interview you instead of filling a blank form13 min
Day 3: Customer Psychology & Search Intent3 lessons · 35 min
Why search behaviour comes before keywords12 min
The psychology behind a search12 min
The four search intent categories11 min
Day 4: AI Competitor Intelligence2 lessons · 40 min
Real competitor ads in the Google Ads Transparency Center20 min
SpyFu, Semrush and Keyword Tool.io: useful estimates, not facts20 min
Day 5: AI Landing Page Audit2 lessons · 40 min
Why the landing page comes before keywords20 min
Three kinds of audit findings20 min
Day 6: Conversion Tracking Setup3 lessons · 35 min
Native tag vs GA4 import12 min
Primary vs secondary conversions12 min
Enhanced Conversions11 min
Day 7: Is Search Right for You? + Keyword Planner1 lessons · 40 min
Is Search Right for You? + Keyword Planner40 min
Day 8: Keywords, Match Types & Negatives1 lessons · 45 min
Keywords, Match Types & Negatives45 min
Day 9: Ad Groups & Campaign Architecture1 lessons · 45 min
Ad Groups & Campaign Architecture45 min
Day 10: Writing Responsive Search Ads1 lessons · 50 min
RSA structure, character counts and what "Ad Strength" really means50 min
Day 11: Sitelinks, Callouts & Structured Snippets1 lessons · 35 min
Sitelinks, Callouts & Structured Snippets35 min
Day 12: Budget, Bidding & Targeting1 lessons · 45 min
Budget, Bidding & Targeting45 min
Day 13: Pre-Launch Audit & Launch1 lessons · 45 min
Milestone: your Search campaign goes live45 min
Day 14: Is Performance Max Right for You? + Asset Groups1 lessons · 40 min
Is Performance Max Right for You? + Asset Groups40 min
Day 15: Image & Video Creative1 lessons · 45 min
Image & Video Creative45 min
Day 16: Audience Signals, Budget & Bidding1 lessons · 40 min
Audience Signals, Budget & Bidding40 min
Day 17: What You Control vs What Google's AI Controls1 lessons · 30 min
What You Control vs What Google's AI Controls30 min
Day 18: Pre-Launch Audit & Launch1 lessons · 40 min
Milestone: your Performance Max campaign goes live40 min
Day 19: Is Demand Gen Right for You? Capture vs Create Demand1 lessons · 40 min
Is Demand Gen Right for You? Capture vs Create Demand40 min
Day 20: Demand Gen Creative: Images & Video1 lessons · 45 min
Demand Gen Creative: Images & Video45 min
Day 21: Budget, Bidding & Targeting1 lessons · 40 min
Budget, Bidding & Targeting40 min
Day 22: Pre-Launch Audit & Launch1 lessons · 40 min
Milestone: three complete campaigns40 min
Day 23: The First 7 Days & the Learning Phase1 lessons · 35 min
The First 7 Days & the Learning Phase35 min
Day 24: AI Search Terms Optimiser1 lessons · 40 min
AI Search Terms Optimiser40 min
Day 25: AI Performance Doctor — Six Diagnostic Questions1 lessons · 45 min
AI Performance Doctor — Six Diagnostic Questions45 min
Day 26: Troubleshooting Lab: "My Ads Are Not Working"1 lessons · 40 min
Troubleshooting Lab: "My Ads Are Not Working"40 min
Day 27: Budget Reallocation & Scaling1 lessons · 40 min
Budget Reallocation & Scaling40 min
Day 28: 30-Day Optimisation Plan + Capstone Challenge2 lessons · 1h 30m
A 3-hour capstone challenge45 min
Final assessment: 20 knowledge questions, 10 scenarios, 5 optimisation cases and applied exercises45 min
Requirements
No Google Ads experience needed
A computer with a modern browser
A Google account and a Google Ads account (free to create)
A free ChatGPT account (or another AI assistant)
A website or landing page for your business is strongly recommended
Google Ads itself is free; you only pay for the ad budget you choose to spend. You can complete the course and build every campaign without launching paid ads
Who this course is for
Complete beginners to Google Ads
Small business owners who want to run their own Google Ads without wasting budget
Marketers adding Google Ads and AI to their skills
Freelancers who want to manage Google Ads for clients
Business owners currently paying an agency who want to understand what's being done
About this course
AI can help build your campaign. But can you tell if it's right?
You don't need to start as a Google Ads expert. You start with the basics. Then you build, one campaign at a time:
Foundation → Search → Performance Max → Demand Gen → Optimisation
Every day you have Google Ads open in one tab and an AI assistant in the other, and you build real campaigns for your own business while you learn. Each day updates your Campaign Master workbook, so by Day 28 you have three complete campaigns and a 30-day optimisation plan.
Throughout the course, one rule:
• AI SUGGESTS. YOU VERIFY. REAL GOOGLE ADS DATA DECIDES.
AI can draft keywords, ad copy and analysis in seconds. But it doesn't know your account's real numbers unless you give them to it, and it should never invent a metric. This course teaches you to use AI's speed without trusting it blindly.