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WANT MORE LEADS AND SALES? PUT AI TO WORK FOR YOUR BUSINESS.

Setup Google Ads with AI

Learn Google Ads by actually building it. Never opened Google Ads before? Don't know what CPC, CTR, CPA or ROAS mean? That's exactly where this course starts. This is a literal, click-by-click guide that explains every screen, every setting and every number in plain language, with AI help at every step. It covers all seven campaign types: Search, Performance Max, Demand Gen, Display, Shopping, Video and App.

  • 15+ hours
  • Absolute beginner
  • English
  • Certificate
  • Search + Performance Max + Demand Gen
  • 101 Practical AI Prompts
  • Research, Keywords, Targeting & Campaign Building
  • CPC, CTR, CPA, ROAS & Performance Analysis

What you'll learn

  • Know which Google website does what: Google Search, your free Business Profile, and Google Ads
  • Create your Google Ads account and find your way around every section of the screen
  • Avoid the auto-apply recommendations that can quietly change your campaigns
  • Understand the campaign → ad group → ad structure
  • Read the numbers in plain language: impressions, clicks, CTR, CPC, conversions, CPA and ROAS
  • Set up billing once, and set budgets per campaign
  • Choose between the 7 objectives and the 7 campaign types
  • Build a complete Search campaign line by line: networks, locations, languages and bidding
  • Choose keywords, match types and negative keywords
  • Write ads within character limits, with strong headlines and no claims you can't prove
  • Add sitelinks, callouts, structured snippets, images, logos and phone numbers, and use pinning correctly
  • Run a pre-launch checklist and publish
  • Know what to do, and what to avoid, for a higher CTR and lower CPC
  • Read your first week of results, and know when a number is worth acting on
  • Build Performance Max campaigns with asset groups, audience signals and budget settings
  • Build Demand Gen campaigns with images, carousels, video and a testing matrix
  • Understand the current status of Display campaigns
  • Build Shopping campaigns with Merchant Center and good product data
  • Build YouTube Video campaigns and App campaigns
  • Use ChatGPT at every stage for keywords, ad copy, checks and analysis

Course content

8 sections · 43 lessons · 16h 35m total

Getting Started7 lessons · 2h 15m
  • Creating Your Account20 min
  • The Google Ads Screen, Explained20 min
  • The Campaign Tree15 min
  • Reading the Numbers25 min
  • Billing, Set Up Once15 min
  • The 7 Objectives20 min
  • The 7 Campaign Types, at a Glance20 min
Search Campaign, Start to Finish10 lessons · 4h 20m
  • Starting the Campaign20 min
  • Campaign Settings, Line by Line30 min
  • Bidding, Explained Simply25 min
  • Ad Groups & Keywords30 min
  • Writing the Ad35 min
  • Sitelinks, Callouts & Structured Snippets30 min
  • Images, Logos & Calls25 min
  • Before You Publish20 min
  • What to Do / Not Do for Max CTR, Low CPC25 min
  • Reading Your First Week20 min
Performance Max8 lessons · 3h
  • Starting the Campaign25 min
  • The Asset Group: Text30 min
  • Images and Video25 min
  • Audience Signals20 min
  • Budget & Bidding20 min
  • What You Control vs What Google's AI Controls20 min
  • Pre-Launch Audit20 min
  • Reading Your Results20 min
Demand Gen5 lessons · 2h 5m
  • Starting the Campaign25 min
  • Asset Group Text25 min
  • Images, Carousel and Video25 min
  • Budget, Bidding, Targeting & Testing Matrix25 min
  • Pre-Launch Audit & Reading Results25 min
Display1 lessons · 20 min
  • Display: The Honest, Current Status20 min
Shopping4 lessons · 1h 35m
  • Starting the Campaign25 min
  • Product Data Quality25 min
  • Linking Merchant Center to Google Ads and Building the Campaign25 min
  • Pre-Launch Audit & Reading Results20 min
Video / YouTube4 lessons · 1h 30m
  • Starting the Campaign25 min
  • Ad Formats and Linking Your Video25 min
  • Budget, Bidding & Targeting20 min
  • Pre-Launch Audit & Reading Results20 min
App4 lessons · 1h 30m
  • Starting the Campaign25 min
  • Asset Group: Text, Images and Video25 min
  • Budget & Bidding20 min
  • Pre-Launch Audit & Reading Results20 min

Requirements

  • No Google Ads or marketing experience needed
  • A computer with a modern browser
  • A Google account and a Google Ads account (free to create)
  • A free ChatGPT account
  • A website or landing page is recommended. Local businesses should also set up a free Google Business Profile
  • For Shopping campaigns: a Google Merchant Center account and product data. For Video campaigns: a YouTube channel. For App campaigns: a published app
  • Google Ads is free to use; you only pay for the ad budget you choose to spend

Who this course is for

  • Absolute beginners who have never opened Google Ads
  • Small business owners (salons, clinics, shops, coaching institutes) who want to run their own ads
  • Ecommerce sellers who want Shopping campaigns
  • YouTubers and app owners who want Video or App campaigns
  • Marketers and freelancers who want a complete reference for every campaign type

About this course

Learn Google Ads by actually building it.

Never opened Google Ads before? Don't know what CPC, CTR, CPA or ROAS mean? That's exactly where this course starts.

Most Google Ads courses assume you already know your way around the screen. This one doesn't. It explains every screen, every setting and every number in plain language, with real screenshots and "look at your screen right now" steps, so you always know exactly where to click and why.

You start by building one complete Search campaign, line by line. Then you build every other campaign type Google Ads offers:

Search • Performance Max • Demand Gen • Display • Shopping • Video • App

At every stage, AI helps you work faster, finding keywords, writing ad copy, checking your setup and analysing results, while one principle stays at the centre:

AI SUGGESTS → YOU VERIFY → REAL GOOGLE ADS DATA DECIDES

Your journey:

• Account → Screen → Numbers → Billing → Objectives → Build → Publish → Read results → Every campaign type

Don't just learn which button to click. Learn what every setting does, so you can build any campaign with confidence.

How it works

  1. 1

    Enroll in the course for ₹279

  2. 2

    Finish the lessons and projects at your pace

  3. 3

    Get a certificate you can verify by its ID

Frequently asked

Why take this course?

Every lesson is practical and ends in something you can use. You learn with the real tools, step by step, and track your progress on your dashboard.

What is the benefit for me?

You finish with working projects, a certificate you can share, and skills you can use at work or in your own business straight away.

How long do I have to finish?

Learn at your own pace. Your progress, grades and streak are saved on your account.

Do I get a certificate?

Yes. Complete every lesson and a certificate with a unique ID appears under Certificates, ready to download.

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