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WANT MORE LEADS AND SALES? PUT AI TO WORK FOR YOUR BUSINESS.

AI Powered Facebook Ads & Instagram Ads

Want to go beyond boosting posts? Learn Facebook and Instagram advertising from scratch, with ChatGPT as your research assistant, copywriter and analyst. Set up your accounts and tracking, research customers, create ads, launch lead and sales campaigns, retarget visitors, read reports, optimise and scale, and prepare for the Meta Certified Media Buying Professional (410-101) exam.

  • 18+ hours
  • Beginner to Intermediate
  • English
  • Certificate
  • 12 Modules
  • 60+ Lessons
  • Facebook & Instagram Ads with AI
  • AI Research, Copy & Creative

What you'll learn

  • Understand how Meta advertising works: the ad auction, campaign structure, objectives and the numbers that matter
  • Work out how much you can afford to pay for a lead or a sale before spending anything
  • Set up a Facebook Page, an Instagram professional account and a secure business portfolio
  • Create an ad account, add billing and GST details, and set spending limits
  • Install tracking with the Meta Pixel and Conversions API, and test that it works
  • Research customers and competitors with ChatGPT and the Meta Ad Library, and design an offer worth advertising
  • Build a ChatGPT "Ad Brain" that knows your brand, so every output is on-brief and fast
  • Write hooks, ad copy and headlines that stop the scroll and stay within Meta's ad policies
  • Create images, carousels and Reels in Canva and on your phone, sized for every placement
  • Schedule organic posts and set up inbox auto-replies in Meta Business Suite
  • Choose the right objective, budget, bid strategy and placements, and understand Advantage+
  • Launch a lead-generation campaign with an instant form and a Google Sheets lead tracker
  • Launch an online-store sales campaign with a product catalogue
  • Build custom, lookalike and retargeting audiences
  • Read Ads Manager reports, attribution and breakdowns, and build a weekly dashboard
  • Optimise, A/B test, set automated rules, refresh creative and scale without breaking results
  • Prepare for the Meta 410-101 exam with a full 60-question timed mock test
  • Work with clients professionally as a freelancer or media buyer

Course content

17 sections · 105 lessons · 30h 45m total

Module 1: How Meta Advertising Really Works6 lessons · 1h 30m
  • The Meta toolset and what each tool is for15 min
  • How the ad auction decides who sees your ad15 min
  • Campaign, ad set and ad: the three levels15 min
  • The six campaign objectives and the customer journey15 min
  • Core metrics and unit economics15 min
  • Lab: set up your ChatGPT workspace15 min
Module 2: Building the Brand Home6 lessons · 1h 30m
  • Who owns what: the ownership model15 min
  • Create a Facebook Page and switch Instagram to a professional account15 min
  • Create a business portfolio and add your Page and Instagram15 min
  • Give people the right level of access15 min
  • Lab: turn on two-factor authentication and add a backup admin15 min
  • Business verification and working with agencies15 min
Module 3: Ad Account, Billing, GST & Spending Controls5 lessons · 1h 15m
  • The two ad account settings you can't change later15 min
  • Automatic vs manual payments15 min
  • Add a payment method and business details (GST)15 min
  • Account spending limits vs budgets15 min
  • Invoices, receipts and fixing failed payments15 min
Module 4: Tracking — Meta Pixel & Conversions API7 lessons · 2h
  • Why tracking matters18 min
  • Datasets, Pixel and Conversions API explained simply17 min
  • Choose which events to track17 min
  • Lab: install tracking on your website (three ways)17 min
  • Test events with Test Events and Meta Pixel Helper17 min
  • Event Match Quality, privacy and consent17 min
  • What to do if you don't have a website17 min
Module 5: Customer & Competitor Research with ChatGPT6 lessons · 2h
  • Customer segments, pain points and buying triggers20 min
  • Turn reviews into an objection map20 min
  • Lab: build a competitor swipe sheet from the Meta Ad Library20 min
  • Find gaps in competitors' messaging20 min
  • Design and stress-test an offer20 min
  • Write a one-sentence positioning statement20 min
Module 6: Prompt Engineering for Advertisers4 lessons · 1h 30m
  • Why prompts fail23 min
  • The 10-part prompt framework23 min
  • Lab: build your "Ad Brain" in ChatGPT22 min
  • The self-critique loop for better output22 min
Module 7: AI Copywriting for Facebook & Instagram Ads6 lessons · 2h
  • Anatomy of an ad20 min
  • Three copy frameworks and eight angles20 min
  • Generate hooks with ChatGPT20 min
  • Lab: a copy bank in Google Sheets with automatic character counts20 min
  • Policy-safe copy: the rules that catch beginners20 min
  • Meta's text generation in Ads Manager20 min
Module 8: Visual & Video Creative6 lessons · 2h
  • Formats, sizes, ratios and safe zones20 min
  • Creative principles that work on Meta20 min
  • Lab: design a static ad and a carousel in Canva20 min
  • Lab: film and edit a 20-second Reel on your phone20 min
  • When to use AI images, and when not to20 min
  • Advantage+ creative enhancements20 min
Module 9: The Organic Engine5 lessons · 1h 15m
  • Why organic still matters when you run ads15 min
  • Plan a 4-week content calendar15 min
  • Lab: schedule posts in Business Suite Planner15 min
  • Lab: set up inbox auto-replies and FAQs15 min
  • Use Insights to choose which posts deserve ad budget15 min
Module 10: Campaign Architecture7 lessons · 2h
  • The campaign creation flow, step by step18 min
  • What "Advantage+ on" really means17 min
  • Bid strategies, budgets and placements17 min
  • The learning phase and why patience matters17 min
  • Account structure and naming conventions17 min
  • Special ad categories17 min
  • Lab: walk through the setup and save a draft (no spend)17 min
Module 11: Launch Lab 1 — Lead Generation Campaign8 lessons · 2h 30m
  • Build a Leads campaign with a local audience19 min
  • Create an instant form, section by section19 min
  • Build 4–5 diverse ads19 min
  • Lab: publish (or stage) the campaign19 min
  • The first 72 hours after you publish19 min
  • Lab: a lead tracker in Google Sheets19 min
  • Call and WhatsApp follow-up scripts18 min
  • Click-to-WhatsApp and DM ads18 min
Module 12: Launch Lab 2 — Online Store Sales Campaign5 lessons · 2h
  • The store's numbers before you build24 min
  • Create a product catalogue in Commerce Manager24 min
  • Improve product titles and descriptions with ChatGPT24 min
  • Build an Advantage+ sales campaign24 min
  • Creative-led ads and catalogue ads24 min
Module 13: Audiences & Retargeting6 lessons · 2h
  • Audience types in plain language20 min
  • Lab: build website custom audiences20 min
  • Customer lists, handled carefully20 min
  • Lookalike audiences20 min
  • The retargeting funnel, with messages for each stage20 min
  • Exclusions, overlap and frequency20 min
Module 14: Measurement & Reporting8 lessons · 2h
  • What to look at first in Ads Manager15 min
  • Custom columns and breakdowns15 min
  • Attribution in 2026: how Meta credits conversions15 min
  • Compare Meta's numbers with GA4 and your store15 min
  • UTM parameters15 min
  • Lab: build a weekly dashboard15 min
  • Analyse an exported report with ChatGPT15 min
  • Did the ads really cause the sales? Lift tests15 min
Module 15: Optimisation, Testing & Scaling7 lessons · 1h 45m
  • Delivery statuses and relevance diagnostics15 min
  • The optimisation decision tree15 min
  • A/B tests and automated rules15 min
  • Lab: build your optimisation rulebook15 min
  • Refresh creative before it fatigues15 min
  • Scale without losing efficiency15 min
  • Rejected ads, Account Quality and Opportunity Score15 min
Module 16: Meta 410-101 Exam Preparation8 lessons · 2h
  • The exam at a glance, with verified facts15 min
  • Old vs new Meta terminology15 min
  • The 4-step technique for scenario questions15 min
  • High-yield topics15 min
  • Study with ChatGPT15 min
  • A 3-week study plan15 min
  • Lab: take the official Meta practice test15 min
  • 60-question timed mock exam15 min
Module 17: Final Project & Your Own Playbook5 lessons · 1h 30m
  • Lab: test the complete advertising system end to end18 min
  • A 30-day operating plan18 min
  • Adapt the blueprint to any industry or your own business18 min
  • Work with clients professionally: onboarding pack18 min
  • Course recap18 min

Requirements

  • No marketing or technical experience needed
  • A laptop or desktop (strongly recommended for Ads Manager) and a smartphone
  • A personal Facebook profile (required to use Meta's business tools)
  • An Instagram account you can switch to a professional account
  • Free accounts: ChatGPT, Google (Sheets) and Canva
  • A website is helpful for tracking and sales campaigns; a no-website path is included
  • Meta's tools are free. Your only cost is the ad budget you choose to spend, and you can follow the labs without launching paid ads

Who this course is for

  • Complete beginners with no marketing background
  • Business owners (shops, salons, clinics, gyms, coaching institutes, online stores) who want to run their own ads without wasting budget
  • Job seekers and freelancers who want a portfolio project and the Meta 410-101 certification
  • Marketers who want to add AI to their advertising workflow
  • Anyone who wants to move from boosting posts to real media buying

About this course

Ready to go beyond boosting Facebook and Instagram posts?

Effective Meta advertising takes more than clicking Boost Post. You need to understand your audience, create stronger ads, set up campaigns correctly, track results, build retargeting audiences, read reports and keep improving.

Most beginners fail with Meta ads for predictable reasons: broken tracking, a vague offer, the wrong objective, weak creative, panicking during the learning phase, and misreading reports. This course gives each of those its own module, with hands-on practice.

What you'll explore:

• AI-powered customer and competitor research

• AI copywriting for Meta ads

• Images, carousels and Reels

• Meta Business Suite and organic posting

• Tracking with the Meta Pixel and Conversions API

• Ads Manager campaign setup and Advantage+

• Budgets, billing, GST and spending controls

• Retargeting, custom and lookalike audiences

• Reports, attribution and dashboards

• Optimisation, testing and scaling

• Meta 410-101 exam preparation

• Freelancing and working with clients

Tools you'll use: ChatGPT • Meta Business Suite • Ads Manager • Events Manager • Meta Ad Library • Commerce Manager • Advantage+ • Meta AI • Canva • Google Sheets

Every module follows the same rhythm: understand it, see exactly where to click, do it in the real tool, check your knowledge, fix common mistakes, and apply it to the project.

Move from simply posting on social media to running structured Facebook and Instagram campaigns that are researched, created, launched, measured and optimised.

How it works

  1. 1

    Enroll in the course for ₹279

  2. 2

    Finish the lessons and projects at your pace

  3. 3

    Get a certificate you can verify by its ID

Frequently asked

Why take this course?

Every lesson is practical and ends in something you can use. You learn with the real tools, step by step, and track your progress on your dashboard.

What is the benefit for me?

You finish with working projects, a certificate you can share, and skills you can use at work or in your own business straight away.

How long do I have to finish?

Learn at your own pace. Your progress, grades and streak are saved on your account.

Do I get a certificate?

Yes. Complete every lesson and a certificate with a unique ID appears under Certificates, ready to download.

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